“Severus, fortis, ardens”: such was the description of ancient Farlernum, ancient literature’s most famous wine, lost to views in the early 199s and re-introduced in the 1970s in Ville Matilde’s hillside vineyards on the slopes of the extinct Roccamonfina volcano. Respect for the environment and ready receptivity for innovation is, on the other hand, its new driving force. Ceaseless research and avant-garde technologies flesh out tradition through intelligent, dynamic innovation that focuses on the careful protection of the growing area.