Château Minuty was purchased in 1936 by the Matton-Farnet family, and soon after, the vineyards were completely replanted with a focus on traditional, local grape varieties, 
painstakingly farmed to produce lower yields. By the 1960s, this quality-led approach had paid dividends as the wines of Château Minuty became a fixture on the lists of the finest restaurants of the Côte d’Azur. Understanding the power of their name, a négociant arm was added to the business in 1995, applying their quality focus and production know-how to a complementary range of branded wines under the Minuty label. This foresight and dedication cemented their position as one of the best-recognised producers in the region, long before the explosion in popularity of delicate, pale rosés that have occurred in recent years.