Chateau Minuty was purchased in 1936 by the Matton-Farnet family. Soon after, the vineyards were completely replanted, focusing on traditional, local grape varieties, painstakingly farmed to produce lower yields. By the 1960s, this quality-led approach had paid dividends as the wines of Chateau Minuty became a fixture on the lists of the finest restaurants of the Cote d’Azur. Understanding the power of their name, a negociant arm was added to the business in 1995, applying their quality focus and production know-how to a complementary range of branded wines under the Minuty label. This foresight and dedication cemented their position as one of the most recognized producers in the region, long before the explosion in popularity of delicate, pale roses that have occurred in recent years.