Red and white play a big role in England's identity. They're the colours on our flag:

England flag

It's what we wore when we beat Germany in the 1966 world cup final:

England 1966 kit

Then, way back in The War of The Roses, the eponymous roses were red and white. Red for Lancaster, White for York:

Red and white also cover the majority of wine sold in the UK. There's some rose in the mix, and even orange wine in a few particularly fancy London wine bars, but for most of us it's the cabernet sauvignons, the pinot grigios, the chardonnays, and the merlots that we go back to time and again.

Or so we thought.

We've dug deep into our sales data to see whether red or white wine is most popular across the UK. The map below shows the most popular grape type - and wine colour - in each county:

This is really interesting, as some of the wine types in the list may not be immediately familiar. Let's take a look at some of the less commonly known ones:

  • Touriga Nacional is a Portuguese red wine grape, renowned as providing structure, body, plenty of tannins, and black fruit flavours. 
  • Kratoshija, another red grape, narrowly avoided extinction, only to have made a strong comeback in recent years. It is grown in Macedonia and associated with dark, red, rich wines.
  • Assyrtiko is a white wine grape hailing from the Greek island of Santorini. Growing in volcanic ash, it is known for its resilience. Expect dry, sweet wines, ranging all the way to dessert wines.
  • Primitivo is another name for Zinfandel, popular in Californian vineyards, and lends itself particularly well to robust red wines.
  • Cinsault is a red wine grape able to withstand high temperatures, and as a result, is grown in North African wine regions.
  • Nero d'Avola is another red wine grape suited to hot and dry climates, making it popular in more recent wine regions like Australia and South Africa.

So, red or white. Which side are you on?